Showcasing the local industry to an engaged global audience.
A digital tool for consumers, tourists and businesses to engage with the seafood industry past, present and future.
INDUSTRY IN THE
The Tasmanian Seafood Industry Council (TSIC) has recognised the opportunity to digitise a self-drive seafood trail to promote to, and engage with, the growing tourist market in Tasmania.
TSIC is well positioned to lead this project, which is the natural extension of the hardcopy seafood trail developed by TSIC in 2013.
The digital seafood trail addresses the industry needs to:
• unify the businesses in one easy to use platform
• present factual and seasonal information which is easily accessible to the public
• promote community awareness and engagement with industry
Tasmanian seafood businesses are diverse and are dotted around the state, presenting a wide range of adventure options for the self drive tourist. From oyster farms, restaurants, cafes, eco tours, processing facilities and areas of indigenous cultural harvest, to iconic wharves and jetties lined with boats. Tasmania's past, present and future is richly connected to this industry.
Seafood experiences are unique and niche in Tasmania. Young tourists want to explore, learn more about their food and meet the makers whilst on holidays.
A partnership between TSIC and GlobalnetICT to deliver beauty and ease of use.
TSIC will work with local experts at GlobalnetIICT to develop a progressive web app (PWA), accessible on any device. The app is centred on a google map showing all seafood related businesses in the user’s immediate area. The user can link up the businesses and experiences to make a seafood trail.
Data layers can be switched on/off via a legend to show: seafood stories, cultural history, seasonality, historically significant sites, fishery information…. Along the trail. The user selects their customised trip and starts the journey.
TSIC will be responsible for uploading relevant content to the trail. The custom selected trail is tailored and unique to the users interests. Content is accessed via clicking on the icon.
Content will be presented in many formats on the app i.e. video, audio, photo, and text. Businesses can also post events occurring at their site (which show up on the map) i.e. fisherman unloading fresh gummy shark at Dover wharf at 5pm on Fridays.
Content is moderated/approved via the project managers. Seafood businesses will pay a small, annual fee to have their details advertised on the map. Advertising funds received go to an isolated project account to manage ongoing trail advertising and upkeep.
The app will be built with capacity for extension, i.e. user logins and reviews.
Postcard sized flyers advertising the app will be distributed via state based tourist brochure exchange networks. Further scope for advertising exists beyond this project.
DATA IS KING
The app will be a powerful tool to capture tourist data.
Success will be measured by:
- Number of users
- Number of interstate users
- Days travelling on trail and number of locations visited
- Engagement with trail content
Captured by Google Analytics and user metrics.