Showcasing the local industry to an engaged global audience.
A digital tool for consumers, tourists and businesses to engage with the seafood industry past, present and future.
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INDUSTRY IN THE
DIGITAL WORLD |
The Tasmanian Seafood Industry Council (TSIC) has recognised the opportunity to digitise a self-drive seafood trail to promote to, and engage with, the growing tourist market in Tasmania.
TSIC is well positioned to lead this project, which is the natural extension of the hardcopy seafood trail developed by TSIC in 2013. The digital seafood trail addresses the industry needs to: • unify the businesses in one easy to use platform • present factual and seasonal information which is easily accessible to the public • promote community awareness and engagement with industry Tasmanian seafood businesses are diverse and are dotted around the state, presenting a wide range of adventure options for the self drive tourist. From oyster farms, restaurants, cafes, eco tours, processing facilities and areas of indigenous cultural harvest, to iconic wharves and jetties lined with boats. Tasmania's past, present and future is richly connected to this industry. |
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